The power of the Swifties: Taylor’s ‘Midnights’ breaks streaming and vinyl sales records
It’s been a busy month for the Taylor Swift camp, as the pop star’s album Midnight appeared to top the charts.
The track sold a staggering 856,000 in its first week in the U.S., according to Nielsen SoundScan. That’s more than one-fifth of last year’s 1,700,000 first week sales.
In its second week, the album topped the Billboard 200 chart with an amazing 1,600,000 copies.
Midnight has also been certified by the RIAA, meaning it has sold at least 1 million copies in the U.S.
A huge number of the album’s sales come from streaming, which accounts for a huge portion of the total, Billboard reported.
“This is the first time we have been able to achieve those numbers via downloads,” Swift’s rep told Billboard when asked about the album’s success in streaming.
Swift’s co-writer Taylor Swift
Other album sales included a solid 200,000 in Germany, 1,400,000 in France and 400,000 in Spain.
According to Apple, Swift’s latest album sold more than 8,000,000 copies worldwide in its first week of release.
It sold more than 4,000,000 copies in America during its first week – and since its release, more than 2,000,000 copies have gone towards digital download and streaming.
The album is also the fastest-selling album by an artist in the iTunes store’s history…
Swift’s ‘Midnight’ album sales
Taylor Swift’s latest album has earned over $100 million. It is now the fastest-selling album in the iTunes store history, as well as one of the best-selling albums ever in America.
The album currently leads all of Taylor’s releases on iTunes. It currently ranks at number five on the sales chart.
The album is also currently the fastest-seller in the U.S. at all streaming platforms.
The album is also the fastest-selling new album to top the Billboard 200. It